In No Limit Texas Holdem poker, “premium hands” are the strongest holdings you can be dealt pre-flop. They include AA, KK, QQ, JJ, 1010, AK and AQ.
If you pick up one of these starting hands, you should be looking to raise and build the pot from any position. You should also expect that pre-flop you are likely carrying the best hand on the table; you should be looking to maybe only take one or two callers with you after your preflop raise. If you manage to catch a card on the flop you should also be expecting to be in the lead, as at minimum you have picked up a very high pair with an equally good kicker card. Beware, you do not win these types of hands 100% of the time, but you should be looking at taking the majority of pots with this range of cards.